Why is coal in a slump — really?

By Jeff Postelwait
Online Editor

Everyone knows that with enough time and pressure, coal can turn into diamonds. What will become of the coal industry with all the pressure it is currently under, nobody can say.

The Wall Street Journal took a look at two of the top three coal producers, Arch Coal and Alpha Natural Resources, both of which are experiencing lower demand and falling profits. Peabody Energy, another top coal miner, predicted that demand for coal could drop by as much as 10 percent this year. But why?

Given the fact that everyone has their own politics concerning using coal to make power, it's tempting to point the finger at either EPA regulations or some draconian piece of legislation that came from Congress, but I think blaming any one culprit for this trend is short sighted.

One factor the Journal neglects to get into, for example, is the other fossil fuel we use for energy. Natural gas recently hit a 10-year low in demand, some estimates have it. We're sitting on massive new reserves of the stuff because of new extraction techniques, and so many utilities would much rather build a natural-gas fired unit than a coal unit right now.

You could well argue that natural gas, being a finite resource, is also subject to price swings back and forth, but based on all the generation news I handle every day, I'm definitely seeing a big trend toward natural gas to the detriment of other forms of generation.

To explore another possible explanation for this problem, just open a window. It's beautiful out, and it has been for several financial quarters. The almost freakishly warm winter that the U.S. experienced had people eating up less energy — from coal or from any other source. While the EPA has been flexing its regulatory muscles in the direction of coal power lately, you can hardly blame the weather on government bureaucrats.

To be fair, we are seeing quite a few new and proposed regulations that appear to have the coal industry in their sights, whether you'd call it intentional or not. There's the proposed Clean Air Act standard for carbon dioxide pollution for new power plants. There's the Mercury and Air Toxics Standards rule issued in February, which could require coal plants to retrofit and reduce emissions of arsenic, acid gases, nickel, cyanide and other toxins. And finally there's the Cross-State Air Pollution Rule from earlier in 2012.


When the new carbon standards were proposed, more than a few were saying that this was regulation meant to kill coal for good. But at that time, the Energy Information Administration listed only a single coal-fired unit in the pipeline to be built. So if there is a piece of regulation out there threatening to kill coal, this one wasn't it. 


If coal is dying off — still an alarmist thing to say for this multi-billion dollar a year industry — there isn't a single factor you can point to if you're looking for something to blame. The entire energy industry is changing, just as surely as the customers it serves are changing their minds and thinking more about how energy is produced. So while these may be challenging times, there is still time to make changes.


If these trends prove irreversible and it becomes impossible to sell coal in the same country where it is mined, then the U.S. coal industry needs to develop new markets. I can think of nowhere better to look than at China and India, the former of which is about to become the world's most coal-hungry nation. China generates nearly 70 percent of its energy from coal, but only has about 13 percent of the world's reserves. That's just one country that has "potential customer" written all over it.