Siemens let the world know last week that smart grid is their focus and cash in the bank is their goal. They're planning on pulling in billions---not millions, mind you---in the next five years with smart grid and related products.
The release late last week about smart grids touted no new product or new service, just that general announcement that there's going to be lots of euros for smart grid and, by goodness, Siemens wants their fair share.
It's amazing to me that what started as a way for the grid to work smarter, not harder, has garnered such intense industry celebrity these days. While the smart grid's cash cow hasn't yet fully materialized, it's obvious that Siemens is keeping an eye on all in-roads leading from the smart grid to their front door---every path that dear Bessie might wander down.
Wolfgang Dehen, CEO of the Siemens Energy Sector, was quoted as saying, “We are already on the optimal course in the smart grids business and will be running at top speed in the future. A new age for power supplies is dawning with smart grids."Siemens even anticipated that the smart grid cash cow would chew up a billion euros by the end of the current fiscal year. They see a fast growing industry and, according to Dehen, they, personally, want to "grow twice as fast as the overall market."
And, they're not joking. Siemens is projecting seven percent annual growth and a market share of 20 percent.Overall, Siemens expects to receive orders worth around 15 billion euros by 2012.
Forty percent of these orders, or a volume of roughly 6 billion euros, is expected to be for green technologies from the Siemens Environmental Portfolio, according to the company.
And they have a bell in hand for Bessie. There's no way that particular cash cow is going to wander far afield without Siemens hearing the tintinnabulation of its movements.
In honor of Siemens' German roots, perhaps we should start referring to this trend of metaphorically belling the smart grid cash cow as an "almglocke" move.
Makes me wonder who will almglocke little smart grid Bessie next. Who will be next to announce their smart grid intentions in loud, jangling press release bells?
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